GMO's and their negative effects Research Paper

GMO's and their negative effects - Research Paper Example GMOs are unhealthy to human’s health because they are composed of toxic substances. This is so because when they are consumed, they leave behind substances that have long term effects on human health. For instance, genes added into GM soy can shift into the deoxyribonucleic acid of bacteria existing in us. This is proved when a GM com was detected in the blood of a pregnant woman and her unborn baby. Therefore, doctors are then urged doctors to give prescription of a non-Genetically Modified diets for all that are affected (Smith and Jeffrey, 2007. Numerous health problems have also increased after GMOs were brought in. The percentage of persons with more chronic illnesses jumped from 8% to 14% in just ten years. There has been a rise in food allergies, disorders like autism, reproductive disorders, and digestive problems. Though there is no enough research to affirm that Genetically Modified foods are a adding element, doctors groups have alerted people not to wait but to start protecting ourselves and more so our children who are at a much risk. GMOS also create allergy that affects boys and adults. This causes allergic reactions in humans that usually occur when a nontoxic protein gets into the body and causes an immune response. Whenever the new protein in a Genetically Modified food gets from a host that is known to bring allergies in humans or one that has never been taken in as human food, the certain that the protein could evoke an immune response in human being increases. Though no allergic reactions to Genetically Modified food by users have been affirmed, in vitro prove indicating that some GM results could bring an allergic reaction has prompted biotechnology parties to cease their exploitation. Getting a GM food into the market is a hectic and costly process. This means most companies run at a loss is they do not carefully take this into account. This may result in other negative effects such as unemployment to many

Product analysis of sprite

Product analysis of sprite This paper writes on a product of coca cola sprite, and seeks to address the concepts of product, price , promotion and place and its effect on the survival,competitive advantage over like products , preferrence by customers and its place in the beaverage drinks market place in the Malaysian community. Introduction In 1886 Dr. John Stith Pemberton first introduces Coca-Cola in Atlanta, Georgia. The pharmacist concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first distributes Coca-Cola by carrying it in a jug down the street to Jacobs Pharmacy. For five cents, consumers can enjoy a glass of Coca-Cola at the soda fountain. Now almost over 120 years old and selling in more than 200 countries, the brand is regarded as the biggest in the world and has come top of an Interbrand poll of all global brands for the fourth time in a row. It is now estimated that Coca-Colas brand is worth a whopping $67.5bn (Â £39bn). The Coca cola company in Malaysia sets as the production ground for almost all the products of Coca cola for the consumption of her customers in the Malaysian community. Coca Cola Products The Coca cola company products ranges from coke, fanta, fanta soda, krest, sprite With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe. Brand name and Logo Coca-Cola possesses one of the most recognised brand designs in history. Its not only the trademark design of that white typeface on that particular shade of red that makes it so iconic, but also the equally famous bottle. The Product SPRITE Sprite is a favorite drink to many coca cola customers in Malaysia. Customer values are a very important attribute to organizations today. It is perceived as the worth of benefits customers received by owning and using a product in exchange for the total cost needed to obtain the product, after taking into consideration of available competitive offerings and pricings (Kotler et al., 2007). (Kinnear Bernhardt 1984) relates on the concept of product as every want -satisfying attribute a consumer receives in making an exchange, including psychological as well as physical. The concept of Product has the characteristics of solving particular needs and is categorized into physical or tangible and services or intangible The competitor of Sprite is of 7up. Sprite is a lemon lime flavor carbonated drink that also taste sweet and bubbly. However, the content of Sprite is crystal clear. Sprite is best enjoying cold especially on a hot day. The glass bottle of Sprite is colored in dark green which perhaps is a representation of lime or lemon. The sprite is packaged in plastic bottles and disposable cans with its smart sparling design which makes it appealing to customers and creates beauty for the product. Price The price of a bottle of sprite in the Malaysian market sits at RM 2.00 i.e ($0.63) which is considered very cheap and affordable. Price is defined as the way a person acquires something by giving out something in return (Kotler et al., 2007). In other word, the process of exchange is actually the process of substituting a product with another product (Exchange, 2009). The price of the sprite is influenced by the availability of raw materials, cost of production and government taxes. This cheap price tag despite is high quality and satisfaction ,makes it very much in demand by customers .The price of sprite in the market gives a good and reasonable perceived value from the customers point of view. Price is value based and with such a low price tag for the sprite, customers prefer it to its main competitor 7 up, which sits at the same price in the market but considered by many to be of a lower quality. Competitors are the market challengers to a company that will seek to attack the company in an aggressive bid to increase their own market share (Kotler et al., 2007). Place Place refers to the distribution or all the activities the Coca cola company Malaysia undertakes to get the Sprite to the customers at the right location and at the right time. Malaysia has a humid temperature that stands between 30 degrees and 35 degrees centigrade , thus the customers are always at all times in demand for chilled drinks and Sprite with her sparkling lemon lime flavor is preferred by many. The company uses middlemen, physical distribution with company trucks and Lorries, wholesalers and retailers like Giant, Carrefour, KK, 7 eleven and shops and outlets across the different localities in Malaysia to make the product available to their customers. The distribution channel of sprite in Malaysia is vast and strong making it impossible to walk into any shop or stall throughout the country without spotting a bottle of sprite on display for sale. Furthermore, the company sets up its own retail shops around different locations in the country as well as where houses for whole sales to traders. Promotion The coca cola company in Malaysia has taken to sponsoring advertisements on sprite on the local television stations, Astro and the local radio FM station to inform, persuade and influence the consumers buying decision to buy the sprite. The company creates awareness, educate on the features of sprite and its benefits to the consumer, thereby creating interest in the consumer to buy the sprite. The tools of promotion used by the Coca cola Company in Malaysia along with advertisement include sales promotion, public relations, personal selling and direct marketing of the sprite. The Sprite is also promoted by the sponsorship given to local hockey teams and football clubs within the Malaysian environment. Conclusion On writing on the core aspects of product, price, place and promotion as it affects the survival of sprite in the competitive market, the writer simply portrays on the fact of the basic tools of marketing the Coca cola Sprite in the Malaysian community. The paper delves on the best of the Coca cola Company in Malaysias ability in the performance of their specific marketing of sprite in consonance with the vital aspects of understanding, collaboration ,create, anticipate, influence and the implementation to realize the basic goals in marketing the product sprite which takes to the aspect of making profit and satisfying the customer.

Free YGB Essay - Perceptions of Hawthornes Young Goodman Brown :: Young Goodman Brown YGB

Perceptions of Young Goodman Brown In "Young Goodman Brown", Nathaniel Hawthorne makes visible the perception we have of what is chaste and amoral by showing Goodman Brown that the people perceived as being the most holy are just as guilty of immoral thoughts. The naming of Goodman Brown is that it could be anyone that has to face these moral issues between good and evil. It is an everyday occurrence for us to want to test the waters of evil. The story is a reflection of existence, being that each has a path to take and decisions to make. Young Goodman Brown decides to venture forth into the realm of unknown by a yearning unknown to him. He meets up with a traveling companion who is an elderly reflection. He caries a staff of serpent life symbolizing evil. Along the path, Goodman Brown sees people he identifies with divine happenings. His conviction in humanity is shattered. He begins to converge his thoughts to heaven, for the strength to see through this masquerade of earthly surroundings.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Goodman Brown is curious as to what might lay ahead on the late journey. His wife pleads for his stay, only to be denied. She speaks of dreams to Goodman Brown, he reflects on this and denies any unnerving thoughts. Goodman Brown comforts himself by convincing himself that this one deed will be the last, he will then never leave Faith again. He is asking for forgiveness since he is about to cross the line of good and evil. If he can just take leave of his virtuous living for one night, he will forever be at Faith's side. His journey leads him along a dark avenue into the woods. His traveling companion awaits his arrival, and his tardiness is blamed on his Faith. Goodman Brown is quick to note that he still has Faith, but he will journey this one time. After time passes, Goodman Brown begins to realize his mistake for taking leave this late evening. His Faith is far from him now and he would like to adhere to her wishes. He fights to take l eave of his companion, but his will is too weak. Unconsciously he continues forward. Brown questions the stranger and does not know of such evil existing in his family, but the stranger conveys to Goodman Brown the past experience he has had with his relatives.

Ozone Depletion and Global Warming Essay

There is no doubt that global warming is fast becoming a serious issue at this time. However, not all people are aware of the negative effects that global warming and ozone depletion can bring. They are also not aware of the fact that their day-to-day actions can contribute largely to the phenomenon. While ozone depletion and global warming is hard to deal with, there are numerous ways where people can contribute to the environment so that the situation will not become much worse than what is seen today. If people would like to help improve the environment, they should start within themselves by changing some of the ways they run the household. Recycling and reusing is a very practical thing to do especially nowadays when everything is high in terms of their cost. Recycling can decrease the amount of garbage that will be sent out to landfills. People should also choose to buy products made out of recycled materials. It is also important to conserve energy by turning appliances off when they are not in use, or by using Energy Star qualified products, or by modifying the house and using green power or installing solar panels. Spreading the word and participating in activities and programs that support the reduction of greenhouse gas emissions can also significantly help. Changing household ways can be easier compared to that of the workplace setting because there are less people to instruct and there are fewer appliances to check. Still, when working, people should always utilize office equipment such that they are only used when needed. Things that are not usually used should be powered off but things that are mostly used should not be turned off every time because constantly switching them on and off can use up more energy. Employees and companies should also make it a point to recycle and reuse their materials, especially paper. Papers should only be used for important communication or reports. Other less important things should be communicated through the Internet by email or instant messages.

Methods of Evangelism Essay

Of the two evangelistic intellectual methods, I have chosen to research the â€Å"Four Spiritual Laws.† Bill Bright wrote, â€Å"Just as there are physical laws that govern how the physical universe, so are there spiritual laws that govern your relationship with God. This method is most used in presenting the Gospel to someone because it is simpler. Bill Bright, the founder of Campus Crusade for Christ, originally wrote this as a booklet. This booklet was designed to help individuals to be more effectual in their witness for Jesus. The Four Spiritual Laws are used to convict, convince, and convert. The Laws are as followed: Law 1: God loves you and offers a wonderful plan for your life. [John 3:16] Law 2: Man is sinful and separated from God. [Roman 3:23] Law 3: Jesus Christ is God’s only provision for man’s sin. Through Him, you can know and experience God’s love and plan for your life. [Roman 5:8] Law 4: We must individually receive Jesus Christ as Savior and Lord; then we can know and experience God’s love and plan for our lives. [John 1:12] According to my research the advantages of using the Four Spiritual Laws approach are, they enable one to be prepared because it is [so simple] and represents the basic truths of the Gospel of Jesus. This method allows you to open up an easy conversation the right way. For example, â€Å"I have been a Christian for years, and I have just recently found a way to express my faith that genuinely makes sense. I would like to share it with you. Have you heard of the Four Spiritual Laws?† At the same time, the most understandable way to explain the Laws is to read the booklet aloud. It gives one the confidence of already knowing what to say because it distinctly pre sents the claims of Jesus Christ. Above all, this is essential to pass on to a non-believer (2 Timothy 2:2). Furthermore, in using this method you can explain all the marvelous things that are waiting for you when you receive Jesus as your Lord. Declaring what the Bibles says, â€Å"If you declare with your mouth, â€Å"Jesus is Lord,† and believe in your heart that God raised him from the dead, you will be saved. For it is with your heart that you will believe and are justified, and it is with your mouth that you profess your faith and are saved (Romans 10: 9-10). Afterwards, you can encourage an individual to ask questions. Alternatively, there are a couple of disadvantages to using the Four Spiritual Laws. Even though, this method has been effectively used, it can be somewhat confusing to the person whom did not grow up in a Christian culture. An example would be, â€Å"telling someone God has an incredible plan for their life.† This may ultimately sound as if you only have to believe in Jesus, and all your problems will be gone. However, the Bible never promises life will be wonderful. It says, â€Å"Indeed, all who desire to live Godly in Christ Jesus will be persecuted† (2 Timothy 3:12). In other words, even though the Laws explains that you can have an incredible life if you accept Jesus and believe that he died on the cross for you; this is a point that [cannot] be over expressed, but can be reiterated by quoting John 10:10. Another disadvantage in using this method is it does not define sin. In first John, it says that sin is lawlessness, (i.e. Breaking God’s law). While the Four Spiritual Laws does explained sin as being separated from God, it does not explain [what] separates us from God, which in reality is our disobedience of God. Because of our rapidly changing world you cannot automatically assume that everyone understands what sin is. So, when using the Four Spiritual Laws, it is essential to explain sin. Non-believers need to understand that the word sin means breaking God’s laws. Ultimately, this would give the believer a chance to introduce the Ten Commandments, further making them understand the need for a savior. Part TWO- Evangelistic Method #2 Of the Relational Methods, I have chosen to explore â€Å"Lifestyle Evangelism.† In summary, this method is essentially demonstrating ones faith by their actions. It is the most effective way of winning souls. This method should be used on people, whom one interact with the most, people who know someone and see them on a regular basis. Lifestyle evangelism creates a nurturing environment to extend an invitation to Christ. This means an unbeliever will feel a sense of belonging before becoming a believer. Research has shown that a non-believer would be likely to give a believer the opportunity to share their faith, when the believer’s life has proven that their words are sincere, and life altering. In this way, the non-believer would feel a sense of worth before they expose themselves to the Inspired Word. There are some advantages to using the Lifestyle Relational method. In particular, the Father sent Jesus to be the absolute light, to be an example, and demonstrate how people of God should live. We should be living proof that Our Father is who he says he is; that Christ truly is the Son who freed people from slavery to self; and that the Holy Spirit honestly can transform our life. This is truly an advantage affirmation. This example of showing is not a substitute for telling. If words were all we used to explain the gospel, then people would never understand it enough to submit to Jesus. However, showing a person is a necessary preparation for telling. People will always buy into your words when your actions back them up. We must live a life that shows Jesus Christ. Christ told His disciples, â€Å"Let your light shine before men that they may see your good deeds and praise your Father in heaven† (Matt. 5:16). This means the way we handle business, the way we play games, the way we prepare for tests, the way we interact with family. Every thing we do should allow Christ to shine daily in our lives. Another advantage of using the Lifestyle Relational method would be that it is the most profitable and productive method. It not only produces but allows one to be converted, as well as become a disciple, which is what Jesus calls us to do (Matt. 28:19). In today’s culture, when it comes to the truth of the Scriptures, people want to see it validated and lived out in another before they will accept it as the valid truth. Inasmuch as, there are advantages to this method there are disadvantages, as well. One primary disadvantage to this approach is that it can be an easy excuse for Believers. Consequently, instead of aggressively and diligently pursing evangelistic opportunities, Believers may convince themselves that if they just lead honest lives, are open and friendly in sharing their faith, God will take care of the rest. The truth is to be an effective evangelist; you have to be more aggressive in your selection of friends; as well as identifying non-believers with whom you relate to comfortably and who you enjoy being around. Another disadvantage to this method of evangelism is that; it is the most customary approach used among evangelists; it is especially universal among those who share their faith the [least] and who are less likely to [know] of anyone accepting Jesus through these efforts. Lastly, this method is one that is discredited by the Scriptures. Part THREE- Evangelistic Method #3 The â€Å"Confrontational† evangelistic method I have chosen to explore is the Door to Door Evangelism. In summary, this method began with D. James Kennedy in 1960. After preaching at the Coral Ridge Church in Fort Lauderdale, FL; James Kennedy realized that he was afraid to confront unbelievers with the truth of the gospel. Surprisingly, being invited to Decatur, GA to conduct a gospel campaign, he was introduced to presenting the gospel door to door. After he had returned to the church in Florida, he implemented the principles he had learned, and called them the â€Å"Evangelism Explosion.† The primary purpose of Door to Door evangelism is to build relational bridges between the community and the local church. The Bible shows us how the Lord used this method effectively during the history of the church, from the time of the early church until today. Door to Door work is part of the church’s ‘Level One Sowing’ strategy. It is going to the people ins tead of waiting for them to come to the church. Furthermore, this method of evangelism is one of the few ways that ascertains each household can be reached with the gospel. With this in mind, there are some advantages to using this method of evangelism. For example, almost anyone can do this technique of outreach; because there are no rare or exceptional skills required. Another key advantage; like all outreach it conveys that the church is interested enough to go out to the people. It also opens up valuable contacts for far more than ordinary evangelism. Lastly, it is a fairly cheap means of outreach, and easy to organize. Nevertheless, this method of evangelism is not without its disadvantages and critics. Since 1973, research has shown and labeled this method to be outdated, old fashioned and ineffective in today’s society. Consequently, when doing door to door work it should be done in teams; and always done in teams when ladies are involved. However, this presents a problem because building mixed sex teams are not always easy to organize. Another disadvantage is that some forms of this method are not suitable for the younger generation. Lastly, it is hard to motivate people to do this form of evangelism. In essence, once they begin, many individuals find it enjoyable and much easier than expected. Part FOUR – Application of These Methods to Your Own Life The method that I have chosen that suits me best is Lifestyle Evangelism. I chose this one because when Jesus said, He did not come to â€Å"to be served, but to serve, and to give His life,† He was not just explaining His mission; He was showing us how to live (Matt. 20:28). For me, living a life that is Holy and acceptable in God’s eyes is the best way to show others how much work He has done in me, for me and through me. This method works best for me because, when I walk the walk, I can talk the talk because it shows. This allows me to introduce Jesus to many of the people around me, from the grocery store to the car wash. Even when I am not actively evangelizing I am because of my lifestyle. I may not always see the role I play in different people lives, but according to our text states we should constantly plant the seeds of gospel. There are some whom will plant and others will water. This role of evangelism is comfortable for me. It allows me to approach non-believers with confidence, to share my testimony. Being an evangelist for Jesus has become cool, and why not? Personally, it feels incredible to choose good over evil. Living an acceptable life for Christ, is allowing God to shape my character into the likeness of Him. Evangelizing should not be something we do every now and again, but it should be the way we are call to live. My attitude should be the same as Jesus. Apostle Paul said it like this, â€Å"In your relationships with one another, have the same mindset as Christ Jesus: Who, being in very nature of God, did not consider equality with God something to be used to his own advantage, rather he made himself nothing by taking the very nature of a servant, being made in human likeness (Philip. 2:5-7). While writing this paper, I received a compliment from a stranger. I thought it was the best compliment I have ever received. It was, â€Å"Miss, are you a Pastor or Evangelist, I ask because you have an [anointed] air about you.† I was taken back, and when I thought about it, tears fell. This is my daily prayer that I would decrease, and God would increase in me. References BibleGateway.com. (n.d.). Retrieved from http://www.biblegateway.com Bright, B. (n.d.). Four Spiritual Laws Online. Retrieved from http://www.campuscrusade.com/index.html Earley, D., & Wheeler, D. (n.d.). Spiritual Farming. In Evangelism Is: How to Share Jesus with Passion and Confidence (pp. 85-92). Relational Evangelism. (n.d.). Http://www.cmfhq.org/Portals/0/acrobat/training/Rel_Evangelism Stewart, D. J. (n.d.). Confrontational Soul Winning †¦Verses Lifestyle Evangelism. Retrieved from http://www.jesus-is-savior.com/Believer’s%20Corner/confrontational_soulwinning.htm You Can Share The Gospel. (n.d.). MTA BIBLE. Retrieved from http://www.mtabible.com/evangelism-methods/10-four-spiritual-laws.php

Shoplifting essays

Shoplifting essays "If we catch anyone shoplifting, we call the police. Always. We have zero tolerance for shoplifters," said Steve Rice, manager of Dillard's at the Westgate Mall. "We see so much shoplifting, across the board, all ages. It's a real problem." Cpl. Lisa Cherry of the Amarillo police Crime Prevention Unit says when store personnel apprehend a teen for suspected shoplifting, the store detains the teen and calls police. Police take the suspect into custody. The police run a check to see what the offender's status is with the department and evaluates the cost of the merchandise. The suspect may be sent to the juvenile authorities or released to parents. Juvenile offenders face stiff penalties of fines, detention, community service and even jail time. Shoplifting is a major thorn in the side of local retailers, and nationwide, juvenile shoplifters account for $2.8 billion losses annually According to a National Retail Federation study, teens account for 30 percent of shoplifters, yet make up only 7 percent of the U.S. population. Many teen-agers look upon shoplifting as a harmless, victimless act that stores can afford. Shoplifting affects more than the store and the offender, it overburdens the police and law enforcement staff, and adds to consumer cost. Westgate Mall holds seminars for its merchants with mock shoplifting demonstrations by area police. "The most recent one was in April with 68 percent of the mall merchants participating. We had videos of shoplifters in action and talks by area police on how the shoplifter operates and what the merchant can do to spot them," said Amy Frow, assistant marketing director of Westgate Mall. prices go up in every store and you end up paying for what was stolen, parents friends ect all pay. store have to up their prices beacuse they have to pay for all the theft, pay for more security, pay employees wages, ect. ...

Qantas Airways Dual Brand Strategy

Qantas Airways Dual Brand Strategy The Dual Brand Strategy by Qantas Airways to create low cost carrier JetStar airways Introduction Qantas airways Limited is the national carrier for Australia with its headquarters located in Sydney. The main hub of the carrier is at Sydney airport. It is well known for being the largest in Australia as well as being the oldest to have continuously operated in the world. Qantas operates Jetstar, a low cost carrier which has proven to be a great success. The airline has succeeded in the operation of this two differing airline brands which have been termed to be very strong yet very distinct.Advertising We will write a custom report sample on Qantas Airways Dual Brand Strategy specifically for you for only $16.05 $11/page Learn More Qantas is among the worlds most prominent full service airlines. Having operated for over 90 years now, it has been grossly profitable and also has been growing at good rate with improvements on its premium standards in its product s and also services. At the same time Jetstar has grown over the few years and has been in operation from domestic flights in Australia to flights within intra-Asia and now across the Asia pacific. The airline has been garnering a lot of profit and it is also among the best low cost airlines in the world (Jetstar Airways 2006). Strategies The main competitor of Qantas domestically is virgin blue with its brand of â€Å"a new world carrier†. The chief advantage of Qantas is that it has been able to meet the needs of its entire customer base in a profitable manner. The main reason as to why the airline decided to engage in the dual band strategy varies in aspects. Australian aviation industry is the most liberalized in the world today. Some airlines started the low cost airline business earlier on in the year 2000. The companies in this case are virgin blue and impulse. This was after other entrants had tried to get into the market prior to them. This called for a dire need to protect the position of the company in the market, such that it could be able to maintain a competitive position in the market. This was fallowed by the acquiring of Impulse just before it was declared bankrupt, thus having an upper hand over the competitors. After the collapse of Ansett and the halting of international travel owing to the September 11th attacks, the company increased its domestic base and the customer number increased as well. At this time, the competitors being still small and the market share being so large, maintenance of the domestic share proved a bit expensive to Qantas thus the need to go low cost came into the limelight. Jetstar came up to compete with Qantas in low cost routes that would also have an impact on the profits of Qantas. The biggest issue was to surpass the notion that this was bound to fail, as it had been so in other prior competitors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first p aper with 15% OFF Learn More In the company’s strategy, Jetstar was based on principles which were learnt from the past failures of the other carriers. In the first place, the airline was bound to have different industrial arrangements and management of operations. In this way, the operation of the airline was veered off the full service boards. This was supposed to be a totally low cost carrier and not a bridge between the two, as was the case of Australian airlines. At this stage, the company went ahead to introduce a domestic price which was 15% less than that of virgin blue and an international price 20% less than the cheapest competitor (Gregg 2007). Efficiency in this case was enhanced through the simplification of products and overheads through the use of overheads and also products. Structures in the workplace were established which would be able to suit the operation of the new carrier. These structures were on the industrial relations, pilot rates an d also the hiring basis of the employees. The other strategy was optimization of the group returns other than a collaboration of the two airlines. In this case, there was maintenance of the group oversight of both airlines and a subsequent network of the two which would in turn optimize the group returns. To avoid the low cost airline interfering with the parent airline, a special committee was established to coordinate the operations of the former. If there were to be any differences in the opinions of the two airlines, the subject was left to the top individuals. The competition between the two airlines has give place for the two airlines to be responsible for setting of their prices based on their own grounds (Rochfort 2009). Another strategy was a continued investment on products and services. Qantas being the core of the group has been vested with much interest having successfully been ranked among the best airlines in the world. It thus has been continuously supported with cre dible investment on quality of service to the personnel. This has made the airline to enjoy over 50 percent of the domestic market share, and has an upper hand over its competitor, virgin blue, by surpassing it with over 35 percent premiums. In the international field, the strategy has worked well in that it was able to make a good start by making over $3 million within the first few months. This has though been met with opposition by those who see it as a way of demeaning conditions posed by Qantas (Simpliflying 2010).Advertising We will write a custom report sample on Qantas Airways Dual Brand Strategy specifically for you for only $16.05 $11/page Learn More Challenges At the same time, the company has faced some challenges in the market. A new company, Tiger has emerged, virgin has adjusted its product and made new introductions, more low cost models which are long haul are emerging, privatization of airports and expansion of hub carriers. This can only be controlled by being flexible like transitioning some routes to a lower cost, switching domestic and also the international capacity and being completely low fare through Jetstar (Warne 2006). Risks Some of the risks that the company is bound to encounter include the prospective low earnings. This is mainly due to the uncertainty in the cost of fuel and also an increase in the capital expenditure. This however has been supported by the dual system and the strength in the liquidity of the company which keeps it with an upper hand as compared to its chief competitors. The other risk is the increase in competition from some of the key routes. The timing of its recovery is also uncertain, thus making it more risky. The effective deployment of Jetstar to some of the New Zealand and Japan routes go hand in hand with the maintenance of its risk profile. This gives it the advantage of having maximum profits in cyclic lows. This has been effective in the way Jetstar has grown to be a leadi ng flight in these leisure routes (Standards and Poor’s 2010). Importance of Jetstar The focus on Jetstar is more important in that it has and will help the company to maintain its lead in the market shares, both in the domestic and in the international arena. This will enhance an effective competition in cost and thus the Asian leisure travel will have overly grown. With this factor being successful as it is deemed to be, earnings for Qantas will improve in the near term which will be advantageous to it in case the business travel remains stagnant. References Gregg, P. (2007) World Low Cost Airline Congress 2007. Available at: qantas.com.au/infodetail/about/investors/worldLowCostAirlineC ongress2007.pdf. Jetstar Airways (2006) Jetstar move to single brand and distribution approach to support growth in Asia. Available at: jetstar.com/pdf/news/20060726d.pdf. Rochfort, S. (2009) Qantas revs up Jetstar expansion. Available at: smh.com.au/business/qantas-revs-up-jetstar-expansio n- 20091125-jrsr.html. Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Simpliflying (2010) Australia’s Qantas Airways – the world’s most agile airline brand? Available at: http://simpliflying.com/2010/australias-qantas-airways-the-worlds-most-agile-airline-brand/ Standards and Poor’s (2010) Qantas Airways Ltd. Available at: standardandpoors.com/ratings/articles/en/us/?assetID=124519 3628501. Warne, D. (2006) Qantas to finally offer inflight broadband. Available at: http://apcmag.com/qantas_to_finally_offer_inflight_broadband.htm.