Kompyuter Adiksyon

E. Competition In the Tagaytay City we call for several competitors in the term of Shawarma fruit and there atomic number 18 in addition a lot of feed charts that bewilder in the dissimilar ara of Tagaytay City beca practice it is the tourist speckle in the Philippines. The main targets of this aliment chart ar the spurn middle to upper middle class and approximately are tourist international and local. Our in train competitors are Mr. Mappy pizza, Potato Chips, Siomai, Angels Burger and etc. Our direct competitors in the area Turks (Olivarez) and Alibaba Shawarma (magallenes branch and robinson tagaytay). grocery store SharesTurks Shawarma (Olivarez topographic point) is the number adept in market shares because of its place and the volume of people go in Olivarez Plaza while Alibaba Shawarma (Robinson Tagaytay Branch) is the number two on the spot because of its place but theres a lot of competitors in the place like eating place and fast solid food chains and Ali baba Shawarma (magallenes square Branch) it is the last spots because in the that place barely workers of different establishment are the customer because that place energise different restaurant and food chains to subscribe to from like Leslies, liquid ecstasy restaurant, Yellow Cab and many much.Resources Since, this establishment is food stall type and there is a Franchisee and Franchisor. The resources of the crease are comes from the Franchisor all the thing that go forth be needed in the business organization comes from franchisor. Product and Market Focus The reaping is shawarma product it is nubble readying, wherelamb,chicken,turkey,beef,veal, or mixed spunks are placed on aspit(comm only(prenominal) a vertical spit inrestaurants), and may be wicketed for as retentive as a day. Shavings are cut sour the block of core group for serving, and the remainder of the block of meat is kept heated on the rotating spit. in that respect market focuses to cover the pro duct on their target market they only focus on selling the product they non create in the raw humor about the product. Goals They destruction is to sell a delicious shawarma to their customer and attend the scoop up shawarma on the place. Strategies This food stall only focuses in selling the product to their customer they not focus on how their establishment continues to operate. Their similarly hooked on their franchisor all planning and strategies comes from their franchisor. Strengths and WeaknessesAll establishments has a comminuted place but the product they offer is only limited in terms of sizes and different mixture of flavor. Key Barriers to Entry thither no unemployed place to rent There are so many stalls in the place There are no yet crews for the business There is no yet a stall for the business Our product is unique from the other shawarma product because our product is a kind of street food that is of the very(prenominal) belief as Shawarma which is thin ly sliced meat mixed with chopped vegetables and is rolled into a plumping piece of steamed incision. The difference from our product and the handed-down shawarma is that we modified the fillings.We provide not fill the scratching with the usual meat and vegetables. Instead, we pass on add fresh flavors to the traditionalistic shawarma. Examples are Spaghetti, Pizza and California maki flavored shawarma. We will address our product as shawarma because the idea of Filipino consumers of shawarma is filled flatbread which is applied in our new product. This new product will be named Shawarmalaya. Shawarmalaya came from the words Shawarma and Malaya. Shawarma because the concept of this food is derived from the traditional shawarma and Malaya because customers can freely choose from the new flavors of shawarma.The idea of this product is mostly derived from the traditional shawarma so the preparation of this product will be quite the same. The facilities to be used will also be t he same except for the vertical grill used in cooking the traditional shawarma meat. We will also be needing an oven and steamers for the baking and steaming of the bread. usual kitchen utensils will also be used for cooking and preparing the fillings. The processes and technology to be used in the preparation of this product will not be as high-tech as used in devising the traditional shawarma.Since we are short on rapidness and capital, we pay back decided to use alternatives to make the product. The use of aged(prenominal) processes of making food will also mean less cost and expenses which will be good for the group/company. The usual shawarma meat is cooked in a vertical grill, in our case we will just grill meat in an old fashioned way which will make the meat tastier and cost less. On the other hand, the preparation of the bread will be the same as the traditional shawarma which is baked and steamed then rolled with the fillings.This idea is innovative in a way. We mana ged to add a twist and modify an already existing product. We didnt change the form of the product but its approach. We are trying to make a new learning of shawarma on the minds of the consumers. We also want the consumers to enjoy the food they like in a new more flavorful way. Our product is difficult to counterpart because we have secret ingredient to put up to the product and we have the best suppliers that will supply best ingredients that will be needed.Our competitors will be astonishment because we have different approach to our customer because they have the free will to choose what the flavor will be put to their shawarmalaya. Our competitors will be strike because we have different variety to choose from we have different flavors that is new to the eyes and taste of the consumer. When we tack our product we will do first ampere-second customers is free to taste our product and first one week of our product is by one exact one. In takes a lot of time to copy our pr oduct because it is unique and it has different ingredients to find.